Marketing Management, Global Edition - Philip Kotler, Kevin Lane Keller, Alexander Chernev

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Marketing-Management - Buch Der Bestseller "Marketing-Management" von Philip Kotler istdas weltweit erfolgreichste Standardwerk im Marketing und wird weithin als die"Bibel des Marketing" bezeichnet. Die 16. Auflage von Marketing-Management istein... Mehr

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Framework for Marketing Management, A, Global Edition - Buch For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version... Mehr

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Marketing Management - Buch The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practiceA key text both for undergraduate and postgraduate programmes in Marketing Management.An... Mehr

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Buch For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management:... Mehr

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Principles of Marketing, Global Edition - Buch Master the key marketing challenges and see how you can develop meaningful connections with your customers.Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to... Mehr

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Marketing for Hospitality and Tourism, Global Edition - Buch Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality... Mehr

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Marketing: An Introduction, Global Edition - Buch Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this... Mehr

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Kellogg on Marketing - Buch The ultimate marketing resource from the world's leading scholarsFrom the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds... Mehr