Marketing-Management - Philip Kotler, Kevin Lane Keller, Alexander Chernev

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Marketing Management, Global Edition - Buch Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text,... Mehr

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Marketing Management - Buch The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practiceA key text both for undergraduate and postgraduate programmes in Marketing Management.An... Mehr

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Framework for Marketing Management, A, Global Edition - Buch For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version... Mehr

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Kellogg on Marketing - Buch The ultimate marketing resource from the world's leading scholarsFrom the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds... Mehr