Principles of Marketing, Global Edition - Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

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Principles of Marketing - Buch Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately... Mehr

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Marketing: An Introduction, Global Edition - Buch Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this... Mehr

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Grundlagen des Marketing - Buch Philip Kotlers Bestseller »Grundlagen des Marketing« zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. Auch die achte Auflage bleibt dem anerkannten Ansatz treu, einen managementorientierten Zugang... Mehr

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Marketing Management, Global Edition - Buch Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text,... Mehr

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Framework for Marketing Management, A, Global Edition - Buch For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version... Mehr

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Marketing for Hospitality and Tourism, Global Edition - Buch Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality... Mehr

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Fundamentals of Management, Global Edition - Buch For undergraduate principles of marketing courses. Everything students need to know to develop their management sense and be successful Fundamentals of Management covers the essential concepts of... Mehr

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Kellogg on Marketing - Buch The ultimate marketing resource from the world's leading scholarsFrom the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds... Mehr